Online news startups explore revenue sources beyond advertising

“Online news startups explore revenue sources beyond advertising” is a Professional Development listing from Reynolds Journalism Institute, dated 2015-10-01 and located Online (Virtual), covering revenue discussions among more than 100 local news entrepreneurs at the LION Summit in Chicago, Oct. 1–3. Early, encouraging signs point to crowdfunding, membership programs, sponsored content, and events as supplemental sources, but banner display advertising remains a mainstay: a cited annual survey of 100 digital-native news sites found 72 percent rely on advertising as a primary revenue source and 92 percent sell traditional display ads. Diversification offers a fallback if one source falters, while display advertising faces ad blockers, impression-fraud concerns, and concerns that readers ignore banners; read the full post at https://rjionline.org/events/online-news-startups-explore-revenue-sources-beyond-advertising/

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