INN + Gigafact: Grow your newsroom audience with fact briefs

INN + Gigafact: Grow your newsroom audience with fact briefs — a Professional Development event on 2025-03-18 at 2:00 PM (location and city TBA) — invites you to join Wisconsin Watch and other INN member newsrooms publishing informative 150-word responses to community questions, confusions, rumors and unsupported claims. These briefs help set the record straight on important civic issues and strengthen audience strategies: on average, they have been shown to drive 30% more traffic and be twice as likely to become evergreen content, giving newsrooms an efficient way to meet readers where they are with information the public seeks, when they seek it. Hear how Wisconsin Watch uses Gigafact fact briefs to grow its audience, covering the program, best practices, lessons learned and how other newsrooms can get involved; register to join the conversation or receive the recording.

Hosted with: Psychedelic Writers Guild