Google Analytics 4 Makes Me Sad

Google Analytics 4 Makes Me Sad is a Professional Development workshop led by Brian Boyer, former head of product at the Chicago Reader, on getting Google Analytics to reveal the full extent of information about your publication. Whether you’re more comfortable with the old Google Analytics or deep into GA4, finding critical publisher information can be challenging; Boyer will guide attendees through exercises treating GA4 as a database of deeper insights that can feed routine reports. The workshop takes place February 3, 2026, at 12:00 PM, with location and city TBA; space is limited.

Hosted with: Psychedelic Writers Guild