How to Make Social-First Videos That Reach New Audiences

How to Make Social-First Videos That Reach New Audiences is an Emerging Tech and News Delivery professional development session on Zoom April 29, 2026, 2–3 PM EDT (link in confirmation email), led by Rahim Jessani of Bottom Up Media. Learn “creator journalist” skills for YouTube, TikTok, and Instagram: finding and using trends, phone content basics, and exclusive tips for concise, digestible videos to engage and grow new social audiences. Jessani, a Boston College graduate and creator journalist, founded Bottom Up Media, an independent journalism organization producing, incubating, and consulting on creator journalism for next-generation audiences; his newsroom, start-up, and nonprofit work spans audience engagement through short-form video, live streaming, and grassroots marketing in online “content deserts,” while his Boston reporting covers marginalized communities, working with community members and creator journalists to elevate undercovered voices and help rebuild trust.

Hosted with: Psychedelic Writers Guild