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Rural Revenue Transformation Workshop draws rural news leaders together to generate ideas and put them into practice

An illustrated workshop table holds blank planning cards, a rural community map and newspapers, with participants seated around it.

Rural Revenue Transformation Workshop draws rural news leaders together to generate ideas and put them into practice: this Reynolds Journalism Institute mixer at RJI is listed for April 30, 2026, using a date from RJI’s coverage. Leaders from Appalachia to Alaska identified revenue challenges and actionable ideas for sustainable rural news; RJI Director of Innovation Kat Duncan prioritized geographically rural organizations without larger-organizational support, providing hotel rooms, two meals daily and some travel scholarships to address access barriers. Attendees welcomed the rural focus over costly, hard-to-reach conferences and ill-fitting revenue advice; Amy McCleese Nichols led mixed-methods community mapping, while Athens County Independent co-founder Corinne Colbert stressed rural news deserts and ghost papers, and Duncan emphasized alternatives to TikTok campaigns, galas, festivals and paywalls (source photos: Kat Duncan).

Hosted with: Psychedelic Writers Guild